Persuasive Letter Outline

Address, salutations, date etc.

Introduction

• hook (question, compliment, common ground, humour (where appropriate) important stats or facts etc.)
• clear point of what you are trying to persuade the reader of

Body

• main points / facts re your topic
• evidence
• examples
• potential benefits to recipient and / or possibly clients / customers
• ideas / strategies for change

Conclusion

• sum up your main points (restate main idea)
• thank recipient for his / her time and consideration