Monday, 1 June 2015

Persuasive Letter Outline

Address, salutations, date etc.

  • hook (question, compliment, common ground, humour (where appropriate) important stats or facts etc.)
  • clear point of what you are trying to persuade the reader of
  • main points / facts re your topic
  • evidence
  • examples
  • potential benefits to recipient and / or possibly clients / customers
  • ideas / strategies for change
  • sum up your main points (restate main idea)
  • thank recipient for his / her time and consideration

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